Rent-a-Rack Store NOW open!

Visit us!

Free shipping

Summer sale - take 15% off at checkout with code 'ENDLESSSUMMER'

re:generate our story

Your next favourite outfit shouldn’t cost the earth

Share our love for second-hand, Preloved & Recycled Clothes

When you're excited to find your next favourite outfit but don't want to splurge at the mall. 

We help you buy and sell second-hand and preloved clothes so you can find your style, save money and do good for the environment. 

So you can indulge your fashionista without costing the earth!

Susi Lay, owner of re:generate

Hi, I’m Susi

I’m passionate about shopping second hand, especially fashion. 

There are already so many items of clothing in the world. We don’t need to waste more resources when there’s so much we can do to reuse what we’ve got.  

If we stopped making new clothes today we'd have enough to dress the next six generations!

When my kids were little we bought everything new for our first child. Then with our second, I started looking at what we had gathered. I got into second-hand and then sold old clothes at markets. 

Over the years I realised how much money I was saving. And I became more aware of the environmental impact of my choices.

“At Re:Generate Fashion, I help women do their part to save money, save time and save the environment by giving them a platform to buy second-hand clothes and sell their preloved items.”


We held the first re:generate Kids Market in 2015 in Titirangi, Auckland followed by the first re:generate Fashion Market a year later. Our markets now regularly pop up in many locations across Auckland and Mount Maunganui.

During the pandemic we founded re:generate Fashion - an online consignment shop and introduced the Clean Out Kit.

The doors to New Zealand's first rent a rack store opened in January 2023 on Hurstmere Road in Takapuna. This new concept of selling is taking off and we love our retail space so much!